There are so many stores selling pink goods in the month of October. And most of them are legit. A percentage of the money does go towards cancer research. If you don't want to buy the fabric sofetner with pink ribbons over the generic brand you usually buy, you can still contribute. Many stores such as Giant have donation tags at the register. You just tear one off and add it to your purchases on the belt. Just $1, $5 or $10. I grab a $1 one each time I go. Every little bit helps!